Monday, January 21, 2019

15 Trends for Leaders to Expect in 2019

Here at ECFA, 2019 is already into full swing, and ECFA President Dan Busby has offered some key insights for leaders of churches and nonprofits to watch for in the new year.

Here are a few that may surprise you....
  • The digital revolt will ramp up.  It is a seeming contradiction!  According to a recent Adobe Email Survey, over 50% of people want you to communicate with them by email (direct mail is the next popular channel, coming in at only 20%). And 38% would like emails to come even more frequently. But 59% of people do not want to give you their email address. Email is the original social network, but users now expect a consent-based use of their data. The second email they receive without their consent is considered spam.  
  • Hiring new or replacement staff will be done with more care.  “The cost of a bad hire is 15x his or her annual salary, so it’s important to get the recruiting and selection process right,” says Verne Harnish in his book, Scaling Up. When the economy struggles or declines, the importance of hiring quality people is multiplied.
  • More ministries will embrace the importance of excellence in governance.  The partnership between the board and the organization’s top leader, care in choosing board members, even more care in choosing the board chair, and the commitment to prayer and discernment are just a few of the 2019 emphases for ministries. ECFA will be conducting 10 Forums on Excellence in Governance around the country in the fall of 2019 to address this important issue. 

Check out the full list of 15 Trends for Leaders to Expect in 2019 and help keep your church prepared for what lies ahead.