Social media has greatly impacted the way we interact with one another and gather information. An active and accurate social media account makes it easy for your church to be found online and engage in further outreach.
For all its benefits, social media also introduces challenges that churches should be prepared for. Privacy, copyright infringement, negative comments, and even criminal activity are all issues that may arise from social media use. Your church should be aware of these potential pitfalls and have a policy that clearly establishes guidelines for your church’s social media presence. Adopting a social media policy at your church will help guide your social media use from the very beginning.
Creating a Social Media Policy for your Church
- State the purpose of the church’s social media accounts. Directly indicate that they are for the furthering of the church’s message and online outreach.
- Establish goals for using social media. Whether you are looking to find volunteers or engage potential members, be sure that your social media activity is in line with the mission of your church.
- Create a system for maintaining and monitoring social media accounts. Put rules in place for what can be shared and by whom. Be aware of what is being posted.
- Determine the roles and responsibilities of social media administrators. Designate individuals to keep your accounts active, accurate, and up-to-date
- Establish who is authorized to speak on behalf of the church online. Keep personal accounts of church staff separate from the church accounts.